Diljit Dosanjh To Endorse Levi’s As Global Ambassador

Hyderabad: Levi Strauss & Co, a renowned clothing brand, has announced Diljit Dosanjh, a popular Punjabi singer as its new global brand ambassador. He is the first Punjabi artist to endorse the brand.

This partnership showcases Levi’s expanding menswear range, including on-trend New Loose and Relaxed fits. Building on the success of the Dil-Luminati Tour merchandise, it seamlessly blends music and fashion.

The artist stated: “I’ve always admired Levi’s for the way it blends heritage with modern style. Together, we’re set to create something truly iconic.”

Amisha Jain, MD, Levi’s,added: “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey perfectly aligns with our brand’s spirit of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”